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Last Updated: Tuesday, 27 July, 2004, 09:49 GMT 10:49 UK
Cycle race pedals through region
Lance Armstrong (in the yellow jersey) in the Tour de France in 2001
Lance Armstrong (in the yellow jersey) leading the Tour de France
The Tour of Britain cycle race is to be revived in September - and the route will take the world class field through Leicester, Nottingham and Derby.

The Tour of Britain was first ridden 30 years ago, and has been known as the Milk Race and the Kellogg's Tour depending on its sponsors.

The race will start on 1 September in Manchester and will end in London four days later.

The race will pass through the East Midlands on Friday 3 September.

It will showcase our region to regional and national television audiences
Derek Mapp - Emda chairman

The East Midlands stage is around 120 miles, including four sprints and three mountain climbs.

Like the Tour de France, the race leader will stand out by wearing a yellow jersey.

The official launch of the race will be at Derby's Pride Park stadium on Tuesday.

Emda sponsor

The East Midlands Development Agency negotiated with the race organisers for the riders to come through the East Midlands and Emda are sponsoring that leg of the race.

Emda chairman Derek Mapp is delighted to bring the high-profile event to the region.

"Not only does it offer us the chance to promote an exciting elite sporting spectacle, but also to showcase our region to regional and national television audiences," he said.

The race will be free to spectators and will be broadcast on BBC television for the first time.

Cycling star's Tour memories
24 Jul 04  |  Mid

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