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Last Updated: Monday, 1 March, 2004, 04:27 GMT
Sex on the beach is 'too risqué'
Cocktail
The watchdog has banned the raunchy cocktail names
A drinks company has been banned from naming products after risqué-sounding cocktails.

Strelley Enterprises, based in Chesterfield, Derbyshire, had been selling beverages with names such as 'Slow Comfortable Screw', 'Screaming Orgasm' and 'Sex on the Beach'.

A complaints panel said the frozen alcoholic drinks, sold in pubs and clubs, breached an industry code.

The firm has agreed to change the names of the products.

'Sexual success'

The drinks, sold under the name Krush Frozen Alcoholic Cocktails, raised concerns with the Portman Group, an organisation that promotes sensible drinking.

The group, which is funded by the drinks industry, has powers to police pre-packaged products, but not those put together on licensed premises such as a cocktail bar.

Strelley Enterprises said in a statement the names used had a long history and were "consumed globally as well as being listed in numerous publications on sale to the general public."

We haven't found a new name but it will be along the same lines as Quickie
Charlotte White, director of Fun Drinks

However, the complaints panel, headed by former Metropolitan Police commissioner Lord Condon, decided the names breached its code because the names were associated with sexual success.

Separately, a second drinks manufacturer, Fun Drinks, which is based in Buxton also fell foul of the legislation for marketing a 'Quickie'.

The Portman Group banned the title because of the name's sexual connotations.

Charlotte White, director of Fun Drinks, said: "We haven't found a new name but it will be along the same lines as Quickie."

A third manufacturer, based in Grangemouth, Stirlingshire, Stiffys Shots Ltd, was also rebuked for using pictures of people on its website who appeared to be under the age of 25 - a contravention of the code.

Stiffys Shots was unavailable for comment.




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