Derbyshire chocolate maker Thorntons says an earlier announcement of a buyout approach has attracted a number of interested parties.
Chairman John Thornton told the company's AGM on Wednesday many potential outside backers had since come forward.
Publishing its annual results in early September, the company said the hot summer had put shoppers off chocolate.
But the firm now says trading had seen "some improvement" over the autumn.
On 15 October, Thorntons, which has more than 400 stores, announced there had been preliminary discussions with a private equity house.