Page last updated at 18:43 GMT, Wednesday, 25 March 2009

Disabled model fronting campaign

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Sam MacBean aims to challenge the traditional image of models

A partially-blind and autistic model has become the face of a hairdressing campaign in Cumbria.

Sam MacBean is featured on a series of billboard for Lockstock Hairdressing in Carlisle.

Sheila Gregory of Carlisle's disability charity, Mencap, said: "This is a fantastic breakthrough and it challenges the perception of glamour."

Ms MacBean's mother, Georgina Ternent, said she was extremely proud of her "beautiful" daughter.

"I want everybody in the world to know and see how beautiful my daughter is," Ms Ternent said.

'More accessible'

"When you have a child with disabilities you very quickly realise that those ambitions that you had aren't going to be realised.

"However, I know society is changing its attitudes towards people with disabilities so let's hope the hair and beauty industry sit up and takes notice as well."

Lynda Kyle, owner of the salon, hopes her billboard campaign will help to make salons more accessible to those with learning disabilities.

She said: "Gyms can seem intimidating because they are supposed to be full of hunky muscle-clad men and glamorous super-toned women.

"Some salons may be challenging to anyone who feels they are not a part of some mythical 'beautiful people' set."



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Hairdresser's disabled model
25 Mar 09 |  England

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