Page last updated at 12:23 GMT, Saturday, 20 September 2008 13:23 UK

TV campaign to cut drivers' speed

A television campaign showing images of car crash scenes in which people have been killed or seriously injured is being aired in Cumbria and Scotland.

Two adverts, featuring wrecked vehicles, are being shown on Border Television in an attempt to get drivers to cut their speed.

The adverts will also appear on video sharing websites, such as YouTube.

They have been created by Cumbria Safety Cameras and the Dumfries and Galloway Safety Camera Partnership.

One advert, called "Stop", features images of vehicles that have hit trees or walls, while the other called "Killed" highlights how many people have died in car crashes.

Kevin Tea, communications manager for Cumbria Safety Cameras, said: "There is a common misconception gained from TV and film collisions that people walk away from high speed collisions, but they rarely do."

"The 'Killed' sequences are particularly horrific and they demonstrate the reality of what really happens when vehicles collide at speed."


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