A motion to try to save one of the UK's flagship local news programmes will go before Carlisle Council today.
Chairman Michael Grade says ITV's current set-up is unsustainable
ITV Border's Lookaround is threatened by plans to reduce regional newsrooms from 17 to nine by merging services.
Under the proposals, the evening news slot could be axed, and coverage taken over by Gateshead-based Tyne Tees.
Lookaround, on-air since Border Television's launch in 1961, covers Dumfries and Galloway, the Scottish Borders, Cumbria and the Isle of Man.
The motion will be proposed at Carlisle's civic centre on Friday.