Business high-flyers are placing bids of more than £100,000 for a classic car enthusiast's distinctive number plate.
Mr Clements is scaling down his classic car collection
Derek Clements has sparked interest amongst chief executive officers with his sale of a registration plate marked CEO1 on the auction website eBay.
The retired bank manager, from Barrow-in-Furness, Cumbria, is also selling a plate marked CEO2, but this has only received bids of about £5,000.
More than 50 offers have been placed in the auction, which closes on 11 July.
Both plates are from his two classic Jaguar E-types, which he is selling separately.
Mr Clements decided on the sales in order to scale down his classic car collection.
He said: "I am being continually asked what I think they will go for and how much money I would like them to make, but we will just have to wait and see.
"This is an opportunity for someone to really stamp their mark in the business world and I can't wait to find out who will win them."