More tourists flocking to Lakes

Tourists are spending more time in the Lake District

Tourists are spending more time holidaying in the Lake District than ever before, a new study reveals.

The Cumbria Tourism survey shows two-thirds of visitors now stay for more than four nights - with the average being a stay of 6.1 nights.

The study also shows the number of people using the internet to book their trips has tripled in just four years.

It is hoped the survey will help businesses cater for the growing number of visitors.

The study was commissioned by the Northwest Regional Development Agency (NWDA), Cumbria County Council, The Friends of the Lake District, and the Lake District National Park Authority.

Increasing popularity

Ian Stephens, Cumbria Tourism chief executive, said: "There is a lot of good news in here for the industry. People are staying longer, they are enjoying their stay and our work to enable visitors to book online or by phone is supported by the results."

Peter Mearns, NWDA director of communications, said: "These results highlight the increasing popularity of Cumbria as a visitor destination."

The survey also showed the number of families visiting the county has risen 23% in the last four years.

While in Cumbria, 76% of visitors go to the countryside, 66% go on walks, 65% take tours and 51% take in the area's pubs.

The Lake District attracts 16m visits a year and brings in more than £1.1bn to Cumbria's economy - accounting for 45,000 direct and indirect jobs.