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Last Updated: Thursday, 14 September 2006, 16:57 GMT 17:57 UK
Logo hope for sausage protection
Cumberland sausage
The Cumberland sausage has a distinctive flavour and shape
A campaign to gain protected status for Cumbria's famous sausage is looking for a logo to give it a boost.

Producers of Cumberland sausage hope to persuade the European Union to give it the same protection as Newcastle Brown Ale, Parma ham or Greek Feta cheese.

This would prevent sausage-makers outside the region using the title.

The Cumberland Sausage Association is inviting schools to design a logo, which will play an important role in their application.

They are offering a prize of 500 to the school with the winning entry, and the winner will be announced on 7 October at a food and drink festival.

'Degraded and devalued'

A few weeks later the association will submit their application for protected status.

Traditional Cumberland sausages have been a local speciality for around 500 years, and are unique because of their distinctive coiled shape.

Recipes are closely guarded secrets but often include thyme, nutmeg and mace, as well as sage and pepper.

Austen Davies, chairman of the Cumberland Sausage Association, said: "We're looking for a really creative design that shows people why we feel such a strong sense of pride in the traditional Cumberland sausage.

"The logo will help us send the message to the EU that our product deserves protection from all those who, over the years, have demeaned, degraded and devalued this wonderful regional food speciality."


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