Page last updated at 14:04 GMT, Friday, 14 May 2010 15:04 UK

New tourist centre opens in Stratford-upon-Avon

Stratford-upon-Avon - generic image
Visitors will be able to buy tickets to local venues at the new office

A new tourist centre is to open in Stratford-upon-Avon after another shut when a tourism company ceased trading.

South Warwickshire Tourism Ltd, which traded under the name Shakespeare Country, ran the office until it closed in March.

The new centre opening on Saturday in Henley Street will be operated by the district council and Stratford-upon-Avon College.

It will later move to a refurbished facility on Bridgefoot in the town.

Shakespeare Country said it was forced to close its doors after the district council in Stratford withdrew funding.

A Stratford-on-Avon District Council representative said: "Shakespeare Country were already insolvent and we made a decision to defer funding until they had a recovery plan.

"They closed the doors of the tourist information centre before a recovery plan was made, and we were advised that it was unlawful to fund an insolvent company."

A meeting of creditors on 28 April resulted in the original centre on Bridgefoot being handed back to the council, it said.

A spokesperson said: "Open meetings are being held so that former members of South Warwickshire Tourism and any businesses that have been affected are able to air their views and opinions."

Visitors will be able to find out information about the town and buy tickets to local venues at the new office.

Some of the staff who lost their jobs as a result of Shakespeare Country entering administration are now in negotiations to take on roles in the new centre.

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