One of Coventry's oldest streets is undergoing a spring clean to complement the area's ongoing £30m makeover.
Far Gosford Street is at the heart of a city council-led project to save and restore the area's historic buildings.
It aims to turn the street into a centre for creative industries and said it hoped to emulate the success of London's Brick Lane and Camden Lock.
The council said fly-tipping was a big issue and it hoped a community clean up would help restore local pride.
Shopkeepers and businesses, the council, business support organisations and Complex Development Projects, which is developing some of the sites on the street, are due to undertake street cleaning and litter picking in Far Gosford Street on Tuesday.
Councillor Hazel Noonan said the council had assigned extra cleaning teams to the area to help tackle the litter problem, but in spite of their efforts a small minority of people still dropped a large amount of litter.
Kevin Conway, the street's business forum chairman, said: "Although I have seen improvements in the levels of cleaning, we all have to take some responsibility and take a pride in our street.
"We can do more by working together and anything that improves the first impression for visitors and local people has got to be a good thing."
Far Gosford Street business forum and the council's Far Gosford Street regeneration team are organising regular street cleaning events.