Romeo game lures gamers to Shakespeare tourism site

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A Warwickshire tourism website says it has been visited by millions of new users because of its online game featuring Shakespeare's Romeo and Juliet.

A game featuring one of Shakespeare's most famous lovers has brought millions of visitors to a Warwickshire tourism website, it has been claimed.

In the online game called "Romeo wherefore art thou", players embark on a quest to gather flowers for Juliet, avoiding wild boars and skeletons.

Shakespeare Country commissioned the game and said it hoped to convert the virtual visitors into real ones.

The company claims a viral of the game had attracted 22 million users.

Phil Hackett, Chief Executive of Shakespeare Country, said: "It's generated more than a quarter of a million unique visitors to our website every month and a percentage of people are now thinking the Shakespeare Country is an enjoyable and fun place to come and visit."

He said the game had taken off mainly through viral marketing, from users passing on the link to friends and family, although some people had also come directly via the Shakespeare Country website too.

The Shakespeare Country is a not for profit partnership between Stratford and Warwick district councils and the private sector.