Tourist drop affects attraction

A company which runs a tourist attraction devoted to Shakespeare along with a 180-seat theatre has been forced to call in administrators.

Dynamic Attractions Ltd, which runs Shakespearience and the Waterside Theatre in Stratford-upon-Avon, employs a total of 23 staff.

The company said it had suffered from a drop in visitor numbers.

Administrators Kroll said the businesses would continue to trade while the situation was reviewed.

Businesses in the town have said the credit crunch and disruption caused by the redevelopment of the Royal Shakespeare Company theatre and Bancroft Gardens had discouraged people from visiting.

The strength of the pound against the dollar had also meant fewer American tourists were travelling to the UK this year, they said.