An American football team are to change their name because of the publicity surrounding the name Jaguar.
The Coventry Jaguars were set up last November and many people associate them with the car firm in the city.
They claim they have been stopped from putting up recruitment posters, have had problems with sponsorship and are asked about the future of Browns Lane.
They will be known as the Coventry Jets as a tribute to Coventry-born Sir Frank Whittle, inventor of the jet engine.
Spokesman for the club, Ken Walters, said it was not an easy decision to take.
"We are uncomfortable about it and want to say we are sorry," he said.
"It is something we have had to do and we want to bring the sport to the city.
"We have had barriers and have had to remove them."
Nobody from Jaguar was available for comment.