A new air route between Devon and Cornwall and London City Airport has been described as a "lifeline" by a South West business leader.
Air Southwest announced the twice-daily flights between Newquay and London, via Plymouth, earlier.
The airline said the new route would start in April.
Tim Jones, from the Devon and Cornwall Business Council, said it would be a "massive confidence boost" for the local economy.
Several airlines already fly between Devon and Cornwall and London Gatwick Airport, but this will be the first direct route into London City Airport.
Mr Jones said: "After so much bad news in the economy this announcement will be a massive confidence boost.
"Time is money for business travellers, especially in the current climate, and this new route will be a lifeline for businesses in Devon and Cornwall who want quick and easy access to the heart of the capital."
Malcolm Bell, from South West Tourism, said: "These flights create a vast new catchment in central London that will be a valuable addition to inbound tourism to Devon and Cornwall."
The twice daily routes from Newquay and Plymouth will be aimed at business
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