A new air route between Devon and Cornwall and London City Airport has been described as a "lifeline" by a South West business leader.
Air Southwest announced the twice-daily flights between Newquay and London, via Plymouth, earlier.
The airline said the new route would start in April.
Tim Jones, from the Devon and Cornwall Business Council, said it would be a "massive confidence boost" for the local economy.
'Tourism boost'
Several airlines already fly between Devon and Cornwall and London Gatwick Airport, but this will be the first direct route into London City Airport.
Mr Jones said: "After so much bad news in the economy this announcement will be a massive confidence boost.
"Time is money for business travellers, especially in the current climate, and this new route will be a lifeline for businesses in Devon and Cornwall who want quick and easy access to the heart of the capital."
Malcolm Bell, from South West Tourism, said: "These flights create a vast new catchment in central London that will be a valuable addition to inbound tourism to Devon and Cornwall."
Advertisement
The twice daily routes from Newquay and Plymouth will be aimed at business
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.
Bookmark with:
What are these?