Page last updated at 16:49 GMT, Tuesday, 29 July 2008 17:49 UK

Council logo 'a waste of money'

Logo
The logo design has been compared to Don King's hairstyle

A logo for Cornwall's new super-council which has been criticised for its design is now being criticised for its cost too.

Rebranding council property with the futuristic emblem of black and gold flames will cost about 476,000, according to a council report.

Cornwall's new unitary authority will replace the six district councils and county council from April 2009.

One councillor described the rebranding as an "outrageous" waste of money.

Controversial design

A report to the committee implementing the new authority, to be called Cornwall Council, estimated the logo would cost up to 476,000 to roll out.

It will appear on council websites, stationery, vehicles, signs, ID badges and staff uniforms.

Committee member Councillor Graeme Hicks said: "Nearly 500,000 is being spent on a logo which has very little support from the Cornish public.

"It's an obscene, outrageous waste of money.

"There we are trying to improve public services... this is throwing money around like confetti."

Council rebranding

David Whalley, Cornwall County Council leader, strongly defended the logo which he said had been "unfairly pilloried".

"Since the name of the council has changed there would have to be rebranding irrespective of the logo."

He said the work would be carried out over a period of time, spreading the cost.

The insignia, which was chosen from more than 30 entries, has been compared by critics to the hairstyles of Amy Winehouse and boxing promoter Don King.

Based on the shield from Cornwall's ceremonial crest, it replaces the existing design featuring a miner, a fisherman and a chough (a type of bird).

The council committee will vote on whether to approve the rebranding budget on Thursday.


SEE ALSO
Council logo 'like Don King hair'
24 Jun 08 |  Cornwall
More job losses in council change
01 May 08 |  Cornwall
Cornwall 'super-council' approved
26 Feb 08 |  Cornwall
Unitary status agreed for council
05 Dec 07 |  Cornwall

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