Local businesses fear the parking charges could deter visitors
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Visitors wanting to park their vehicles at some beaches in Cornwall will have to pay £7 a day.
The new charges have been introduced by Restormel Borough Council at its council-run car parks.
The increase has provoked anger from local people, visitors, tourism leaders and businesses. Some have appealed to the council to reconsider the tariff.
But the council said in a statement that the charges had been introduced as a result of extensive consultation.
Hotelier John Fitter said he was horrified at the charges, which he feared could "kill off the golden goose of tourism".
"For Newquay and tourism in general I think it's monstrous," he told BBC News.
"I look on it as a tax on tourism. I think £7 is exorbitant and it really is totally uncalled for."
The council declined to be interviewed about its decision to increase the charges.
Visitors arriving at Watergate Bay - one of the beaches where the charges have been introduced - said it was far too much money to pay, particularly out of season.
One couple described the charge as a "rip-off" and said they would park in a nearby, privately-owned car park.
Local businesses have said the council should be supporting the tourism industry, not taxing it.