Tourism officials in Cornwall have produced a guide to the county in French to try to attract more visitors from France.
Officials want more French people to holiday in Cornwall
Penwith District Council is also supporting Cornish traders at a large festival at Douarnenez in Brittany.
The authority claims a co-ordinated campaign could mean substantial benefits for the county's economy.
Ten Cornish traders, mostly from west Cornwall, are taking part in the festival which starts on Friday.
They include food and fashion companies who are hoping to build up their export businesses.
They will be accompanied by officials from Penwith and Kerrier councils who want to persuade people in France to visit Cornwall for their holidays.
Penwith's tourist officer, Mike Foxley, said many people from France come to Britain but do not travel to Cornwall.
He is calling on other Cornish councils and organisations to join forces to develop tourism links with the French.