A holidaymaker who was unable to swim has died in Cornwall after trying to help his children.
A red flag was flying on the beach at the time of the tragedy
Arvind Puri, 40, from the Nottingham area, was swept out from the shore by a rip tide at Godrevy beach, near Hayle, on the north Cornwall coast.
Mr Puri had gone into the water to help his three children after a sea mist engulfed the beach.
Penwith District Council chief lifeguard Phil Drew said red flags indicating dangerous bathing conditions were flying at the time.
The children - believed to be under the age of 10 - were playing on bodyboards in the Red River, which crosses the beach and flows into the sea.
Four lifeguards attended the scene, and Mr Puri was rescued within minutes by one of them.
But efforts made at the scene to revive him were unsuccessful and he was pronounced dead on arrival at the Royal Cornwall Hospital at Treliske.
Signs warn people of the dangers of strong currents
Other lifeguards and members of the public assisted the three children from the water.
Mr Drew said it was essential visitors to the region looked out for warning signs on beaches.
"The man got caught in a rip tide at the Red River part of the beach, which is probably the worst place where he could have been on that beach. The red flags are always flying there.
"Hayle beach is a very, very lovely beach, but it is a very big beach and the lifeguards can't cover the whole of that area.
"People must obey the red flags," he said.
The lifeguard who pulled Mr Puri from the water said he had to go after him on a surfboard as he had been swept into the sea by the rip current.
Four lifeguards attended the scene of the incident
"He was unconscious in the water when I reached him," he said.
"Myself and a couple of other surfers helped him to the shore and tried to revive him.
"There is a permanent rip at the Red River, and it is worse at high tide, as it was when this happened.
"There is always a red flag flying at the Red River - no-one should have been in there," he added.