Campaign to cut teenage pregnancies in Peterborough

Peterborough has the highest teenage pregnancy rate in the East

A campaign has begun to cut teenage pregnancies in Peterborough which has the highest number in the east region.

Figures for 2009 show there were 50 conceptions in the 15 to 17-year-old category for every 1,000 in the city.

Now NHS Peterborough and the city council have started a social marketing campaign posting a video on internet sites Facebook and YouTube.

The film, called Who's the Daddy?, is aimed at teenage boys and shows them in maternity tops over their football kit.

The film also shows a pregnant teenage boy being forced to give up football and nightclubbing.

Lorraine Brooks, coordinator for young people's sexual health services at NHS Peterborough, said: "Young people are telling us how much they like the viral (video).

"The idea of boys in maternity tops seems to have really captured the imagination of Peterborough and it is all helping raise awareness of safer sex for our under 20s."