Plans for a £300m science park to the north of Bristol will be shown to leading technology firms on Tuesday.
SPark is a joint project between the South West Regional Development Agency the University of the West of England, and Bristol and Bath Universities.
A spokeswoman for developer Quintain Estates said people attracted to the park will be the entrepreneurs and investors of the research world.
It will also include an innovation centre hosting about 500 researchers.
The companies that come here invest in research and development to remain competitive for the long term
Lorelei Hunt, South West RDA
"People can take a new idea and develop it into a full scale business," said Quintain spokeswoman Tonianne Dwyer.
The greater Bristol area already hosts a variety of hi-tech firms, including Rolls Royce, Hewlett Packard, Orange and British Aerospace.
But SPark is now being billed as the place where expertise can be shared and new ideas tested.
"Bristol's always talking about its scientific heritage," said Lorelei Hunt, director of innovation at the South West RDA.
The site at Emerson's Green is awaiting development
"We're always thinking about Brunel but we're much less good at thinking about what Bristol's got now."
The innovation centre should open in 2009, and then the park hopes to attract larger companies to set up alongside it.
Developers say they are banking on the concentration of science graduates in the Bristol and Bath area, along with the existing know-how in specialised hi-tech companies, to give the region "critical mass" in science research.
Quizzed about a possible slowdown in the UK economy, Ms Hunt added: "The companies that come here invest in research and development to remain competitive for the long term.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.