Page last updated at 17:11 GMT, Wednesday, 2 April 2008 18:11 UK

Building firm bans wolf whistling

The building firm wants to make its sites less intimidating for women

A building firm is calling time on wolf whistling by its staff.

George Wimpey is responding to customer feedback which found it an unwelcome distraction to young women.

A directive is being sent from the company's Bristol headquarters across all its sites in the region to put an end to the behaviour.

Sales and marketing director, Richard Goad, said: "In the 21st century the wolf whistle is out of place. Women won't stand for being whistled at."

He added: "The builders I've spoken to on all of the sites are happy enough with the ban. As far as they are concerned, if it encourages more women to visit our developments, then they think it can only be a good thing."

In April 2007 a similar directive was issued by Wimpey to its staff in South Wales.

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Richard Goad from Wimpey on the anti-whistle directive


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