A Muslim insurance salesman who took offence when his firm offered wine as a work incentive has lost a claim for religious and racial discrimination.
Imran Khan, of Bristol, said Direct Line Insurance only gave alcohol as an incentive for selling policies.
The 25-year-old argued no alternatives were offered and Muslims are strictly forbidden from drinking alcohol.
But the tribunal found a teetotal non-Muslim would have been in exactly the same position.
Mr Khan, who still works for the company, had been seeking damages for "hurt feelings" at the employment tribunal.
The British-born Muslim had argued that he was put at a "disadvantage" because he would have to ask for an alternative because of his religious beliefs.
He also accused his bosses of indirect racial discrimination because he was of Pakistani origin - and therefore more likely to be a Muslim.
But the judgment found that there was no evidence that the decision to offer alcoholic drinks and bottles of wine as an incentive were influenced by Mr Khan's religion.
Chairman Clive Toomer said the panel had "unanimously" concluded that Mr Khan had failed to establish he had been discriminated against.
He said: "A teetotal non-Muslim would have been in precisely the same position as the claimant.
"In those circumstances it did not seem to us that the claimant could show that there was, in fact, less favourable treatment than would have been afforded to such a hypothetical comparator."