A magazine has launched with the aim of raising £1m for charities over the next three years.
The magazine is based on a successful American model
The Big Fundraiser is based on an American model discovered by co-founder Scott Davidson while on holiday.
The former Bristol City FC director and founder of the Trade-It free-ads paper and Dougal Templeton - founder of listings magazine Venue - used their combined knowledge to launch the magazine.
The Big Fundraiser is essentially a magazine full of discount vouchers offering deals such as cheap meals or days out.
After an initial three-week trial run in Birmingham, the magazine will be published in January 2004 in the Bristol area and cost £5.
Seven jobs have been created by the new publication.
"It was one of those wow moments when I saw the book in the States and realised its potential," said Scott Davidson.
"Over there it's the size of a dictionary and costs $25. I used one voucher at Miami airport for budget car hire and saved myself $30, so it becomes a no-brainer."
Birmingham and the Midlands will be next on the list, followed by a roll-out programme during February, March and April 2004 in Manchester, Nottingham, Cardiff and London.
"We're all used to a voucher being a snipping, saving you a few pennies from a can of dog food, this couldn't be further from that.
"The book is full of quality offers like 50% off at local restaurants," said Mr Davidson.
"Charity fatigue is a big problem so the prospect of being able to provide something to those who donate funds which offers real value is fantastic news and we're thrilled to be involved," said Sarah Pinch of The Children's Hospice South West.