More than 500 speeders chose to attend a road safety workshop rather than have three penalty points on their driving licence.
Police caught more than 500 speeding drivers
Speed Choice was launched as part of a new approach to reducing deaths and injuries on roads in the Avon and Somerset police area.
Drivers caught speeding in a 30mph zone have the option of attending a three-hour workshop session to avoid penalty points.
The workshops are run by driving instructors and road safety experts and are designed to persuade drivers to reduce their speed and the risk of being involved in a crash.
Safety Camera project manager Dick Bowen said: "We have been running the workshops for just over a month now and the feedback from people attending them has been very positive.
"When they arrive people are naturally a little apprehensive, but these workshops are run in a very friendly atmosphere and when drivers realise there is no intention to harangue or humiliate them, they are supportive."
Around 10,000 drivers were expected to attend one of the Speed Choice workshops in the first year.
Although they avoid three penalty points, drivers still have to pay £60, with the money going to pay for the courses.
Mr Bowen added: "On average, around 120 people are injured in crashes on Avon and Somerset roads every week.
"Speeding is a contributory factor in around a third of these crashes."