Campaigners aiming to save a cinema from demolition in Bradford believe "people power" will aid their cause to prevent the building being torn down.
The Odeon cinema closed its doors in 2000
About 1,000 protesters joined together around the former Odeon Cinema to hug the 77-year-old building.
Bradford Council said restoring the building would be too costly. A new development, with offices and apartments, is planned for the site.
The Bradford Odeon Rescue Group (Borg) said the building was iconic.
John Pennington, one of campaigners to retain the Odeon building, said: "I still now think we can save the Odeon and we can show what people power can do. Our political masters have got to listen to this message in Bradford."
But Councillor Andrew Mallinson, who is responsible for the city's regeneration, said: "I have every sympathy for those that are involved in the campaign to hang on to the Odeon.
"But I've also got sympathy for the rest of the people across the whole of the Bradford district who want to see Bradford move on with its regeneration plans.
"I've got to balance those needs and I, for one, am keen to see the Odeon being removed and a new iconic building put in its place.
The building closed its doors seven years ago when a new Odeon cinema opened in the city.
The Hug the Odeon event was described by Borg as "a mass demonstration of public support".