A mock funeral, complete with hearse, coffin and pall-bearers, has been held to launch a new hard-hitting anti-drugs campaign in Berkshire.
The Thames Valley Crimestoppers campaign "Drug dealers deal in death" was launched in Slough on Tuesday.
It is hoped the simple message that Class A drug dealers are responsible for deaths will encourage people to help police put them out of business.
Locals are being urged to pass on information anonymously.
£5.5m drugs haul
Supt Paul Tinnion, of Thames Valley Police, said: "Dealers cause misery in Slough just as they do in many towns up and down the country.
"They ruin lives and we are determined to stamp them out.
"We want to hear from anyone who knows anything.
"Just say who is dealing and we promise to take action."
Heather Harper, spokeswoman for Thames Valley Crimestoppers, said: "As a result of one call last year drugs worth £5.5 million were seized in a single raid in Thames Valley.
"This proves the value of the information given by anonymous callers."