Funfair organisers have been asked to drop the word "freak" from one of their sideshow attractions.
The 'freak show' has been renamed The Original Incredibles
Carters Steam Fair has agreed to change the name of the "freak show" attraction it was to lay on in Reading, Berkshire.
The show will now be known as the Original Incredibles after Reading Borough Council raised concerns that its original name might be offensive.
The company, which says the term has historical roots, will change it for the duration of their stay in the town.
Fair spokesman Joby Carter said freaks shows were a "very important part of funfairs in bygone days".
He added that the show, which features performers from the Circus of Horrors troupe, was aimed at families.
A council spokeswoman said: "Reading Borough Council has worked with Carters Steam Fair for many years but this was the first time this attraction had been part of the fair.
"Council officers met with Carters to discuss the new attraction, after seeing an article in a local newspaper, to ensure it was within the terms of their contract.
"During that meeting the name of the attraction was discussed and Carters came up with a suggestion which we believed everyone was happy with."
The fair, which boasts many rides dating back to the early 20th Century, is due to set up in Prospect Park on 8 and 9 October.