Residents are asked to deposit unwanted bras in new pink bins
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Bright pink bins are being installed at some recycling sites in Hertfordshire so women can drop off unwanted bras which can be reused.
Some of the underwear will be sent to women in developing countries while other items will be recycled to raise money for the Breast Cancer Campaign.
The scheme has been launched by Hertsmere Borough Council for women living in Bushey and Radlett.
The idea is to reduce items going to landfill but also to boost recycling.
Jean Heywood, environment portfolio holder, said: "Next time you pop out to the shops or the gym, or go to your local recycling centre, take your old bras with you and pop them in one of the pink banks, you really can't miss them."
Bras must be put in plastic bags before they are deposited in the pink recycling bins.
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