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Last Updated: Monday, 13 February 2006, 15:38 GMT
Anti-smoking ad shows dying woman
Trudi Endersby - still from anti-smoking advert
Trudi Endersby was diagnosed with lung cancer in 2001
An anti-smoking campaign featuring the children of a woman dying from lung cancer has been launched to encourage more people to kick the habit.

The TV advert tells the story of Trudi Endersby, 43, and her daughters Kirsti, 20, and Kia, 11, as they face up to the fact their mother is dying from cancer.

The family, from Meldreth in Hertfordshire, has already chosen the plot where Mrs Endersby will be buried.

The government campaign was launched on Monday and will run for six weeks.

My family and I have to live with the consequences of smoking every day
Kirsti Endersby

Mrs Endersby was 38 when she was diagnosed with a rare type of lung cancer called Pancoast tumour, which is inoperable.

She has now developed a secondary tumour on her brain, causing dizziness and headaches, with surgery unlikely to be successful.

Her doctors have warned Mrs Endersby that it is unlikely she will survive more than two years - and could die at any time.

Kirsti Endersby
Kirsti hopes the advert will encourage smokers to give-up

Her daughter Kirsti said: "My family and I have to live with the consequences of smoking every day.

"For us it's too late to undo the damage caused, but I just hope our ads help to encourage those who do still have a second chance to take it and give up smoking for good.

"I'm an ex-smoker so I know how difficult it can be to quit, but I also know what it's like having to plan your own mother's funeral and help prepare your little sister for a life without her mum.

"Nothing is more difficult than that."

The campaign will also feature two ex-smokers - Danielle Rigby, from Steyning, Sussex, and Omar Farook, from Perivale in London.


SEE ALSO:
Stubbing out smoking
31 May 05 |  Breakfast
Diary of a (reformed) smoker
19 Sep 03 |  Breakfast


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