The founder of the Luton-based airline Easyjet has branched out into the takeaway food business.
Easyjet's Stelios Haji-Ioannou hopes to crack the pizza market
Easypizza is the latest venture for Stelios Haji-Ioannou - who also used Easyjet no-frills principles with Easybus and Easycinema.
The first Easypizza chain opens in Milton Keynes on Friday. To get the best deal, customers will have to book their food online.
The firm says pizzas delivered off-peak will be also be cheaper.
The customer who wants to take delivery of the same pizza at a peak time, for example at 2000 GMT, will pay more.