One of the targets is bus punctuality
Transport operators are focusing on a three-year plan to improve bus services across Tyne and Wear.
Among the aims of the scheme will be to increase the number of people living close to regular routes, improved punctuality and better information.
Transport Minister Lord Adonis was on Tyneside on Friday to start the scheme, which sets targets for transport agency Nexus, councils and bus operators.
Passengers are being invited to give their feedback on the plan.
Councillor David Wood, chairman of the Integrated Transport Authority, said: "Buses play a vital role in the economic and social life of our region, getting hundreds of thousands of people to work and leisure activities every day.
"I believe that by working together we can raise people's satisfaction with bus services."
Among the targets are to increase bus punctuality to 85% and make sure everyone is within 30 minutes travel by public transport of local shops and services by 2012.
There are also plans to ensure more people are within walking distance of services which run every 10 minutes.
Another strand of the plan will be to provide better information about routes using technology such as SMS messaging and online information to do that.
Other targets concern security, the condition of shelters and buses and cutting emissions.