Page last updated at 09:20 GMT, Friday, 24 April 2009 10:20 UK

Royal Worcester sale worth 3.2m

Pottery made by Royal Worcester and Spode
Royal Worcester and Spode went into administration last year

The Stoke-on-Trent-based Portmeirion Group has acquired certain assets of pottery firm Royal Worcester and Spode, which went into administration.

Portmeirion said the deal concerning the pottery company, which dates back to 1751, was worth £3.2m.

It added the acquisition of the brands is expected to generate at least £7m of extra sales for the remainder of 2009.

The firm said it had acquired the trade names of Royal Worcester and Spode, which went into administration in 2008.

'Major patterns'

PricewaterhouseCoopers (PwC) previously said going into administration resulted from the company's failure to sell its Stoke-on-Trent site and the economic downturn.

In a statement, Portmeirion said it and Spode "have a long history of innovation and creativity".

Portmeirion chairman, Dick Steele, said it was "very excited" at the opportunities presented by the Royal Worcester and Spode brand names and patterns.

He said: "Blue Italian, Christmas Tree, Evesham and others will be reinvigorated under Portmeirion.

"These are major patterns which will compliment our existing offering of heritage and contemporary ranges.

"We will source or manufacture these important designs as appropriate."

'Ongoing presence'

Portmeirion said it had acquired "the intellectual property (excluding any rights relating to Jamie Oliver products or licences) and the trade names of Royal Worcester and Spode".

The sale also includes the remaining stock held by the US subsidiary of the company, PwC, the administrators, said.

It added it was pleased to have been able to preserve the brands and their "ongoing presence" in Stoke-on-Trent, which "is of vital importance to the region".

Matthew Hammond, joint administrator and partner at PricewaterhouseCoopers LLP, said: "We are continuing to trade the remaining four Royal Worcester and Spode retail outlets in the UK whilst we continue to retail our extensive remaining range of products."

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