The deaths of six people and injuries to more than 3,000 others in workplaces across the East of England last year, has prompted a new safety campaign.
The Health and Safety Executive (HSE) is launching the second phase of its Shattered Lives campaign in response to the statistics.
The first phase began last month warning employers of the cost of accidents to firms.
The second phase highlights the consequences of falls at work.
Accidents 'no joke'
Marcia Davies, head of the injury reduction programme at HSE, said: "People often view slips, trips and falls as trivial incidents, even comical.
"But they are no joke to those who suffer major injuries, a lifetime of disability, time off work and in the worst cases death.
"The lives of workers and their families are shattered by the serious consequences of these types of accidents.
"Simple measures introduced by businesses can make a positive difference to safety in the workplace."
From 2007 to 2008 six people died and more than 3,781 were injured at work in workplaces across the East of England.
One death occurred in each of the following districts: Luton Unitary Authority, Basildon District Council, Dacorum Borough Council, Norwich City Council, Kings Lynn & West Norfolk Borough Council and Mid Suffolk District Council.