Best-selling US author Bill Bryson is to record three podcasts praising the beauty of Teesdale.
Dr Bryson, Chancellor of Durham University, will soon be heard talking about the region through the recorded messages to be put online.
The author, who wrote Notes from a Small Island, said he wanted the recordings to "implore" more people to visit the area.
The podcasts will be broadcast on the Discover Teesdale website.
Dr Bryson added: "I think that there must be something in the water here which makes the region more appealing.
"So of course, I implore you to pay us a visit to find out more."