The chair of the East of England Development Agency (EEDA) has had his contract extended for three years.
Mr Ellis was chief executive of Kettle Foods until 2000
Norfolk businessman and chartered management accountant Richard Ellis will hold the post until December 2009 after being appointed three years ago.
Minister for Industry and the Regions Margaret Hodge said: "Richard Ellis has brought energy and focus to the board of EEDA.
"I am pleased to extend the appointment for a further three years."
EEDA is responsible for economic regeneration in Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk.
The post of agency chair posts receives a remuneration of £78,413 per year for a commitment of three days per week.
Mr Ellis said: "I am delighted to continue as chair of the East of England Development Agency for a further three years.
"Our region makes a major contribution to the UK's success and I am determined that EEDA will continue to provide strong, effective leadership on economic issues in the East of England."
Mr Ellis was chief executive of Norwich-based Kettle Foods until 2000 and founded, with his wife Lesley, Norfolk Country Cottages - a leading self-catering holiday agency.