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Last Updated: Monday, 19 June 2006, 11:33 GMT 12:33 UK
Bid to boost holidays in England
Blackpool Pleasure Beach
Blackpool Pleasure Beach is among the English attractions highlighted
The joys of holidaying in England are being highlighted by a campaign aimed at raising the number of British people enjoying breaks in England.

Visit Britain said UK families spend 12bn a year on holidays in their own country - about 23 million trips.

But it said while 59% of families still take domestic holidays, trips abroad are increasing at a faster rate.

The Family Fun campaign, launched on Monday, aims to showcase hundreds of attractions which appeal to families.

'Rich vein of holidays'

The attractions include Blackpool Pleasure Beach, Warwick Castle, Hadrian's Wall, the Science Museum and theme parks such as Alton Towers and Legoland.

Hadrian's Wall
Hadrian's Wall is another reason to stay in England, the campaign says

Enjoy England - the English division of Visit Britain, which promotes UK tourism worldwide - produced the list of top attractions after consulting children and parents.

Laurence Bresh, of Enjoy England, said: "Families account for 45% of the UK's population and encouraging even a fraction of these 27 million people to enjoy England could help raise the value of England's 57bn visitor economy.

"With research indicating that the cost of a British holiday has fallen compared to foreign package trips, the Family Fun campaign is critical in helping us create awareness of the rich vein of holidays that families can enjoy in England."

The campaign features a website which highlights the top attractions, gives children the chance to review them and which provides accommodation recommendations and travel tips.




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