Businesses in the north-east of England are being urged to break into new export markets in China.
Representatives from more than 40 companies attended a "China Challenge" seminar at Durham County Cricket Club.
Experts offered advice and a reminder that exporting benefits both businesses and the local economy.
The event is the first of a series of sessions organised by UK Trade and Investment, One NorthEast and the North East Chamber of Commerce.
Ross Cordiner, head of UK Trade and Investment in the North East, said: "You don't have to be a large business to be able to export. Small companies can see their turnover increase significantly once they start exporting and that helps to safeguard jobs.
"Currently, less than 5% of the 45,000 VAT registered businesses in the North East export £10bn of goods and services.
"If that were increased by even a few more percentage points it would have a major impact on the economy of the region."