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Last Updated: Thursday, 2 March 2006, 07:00 GMT
Cash to tackle sticky gum problem
Cleaner removing gum from pavement
The councils will all run advertising campaigns this summer
Fifteen local authorities in England have won funding to help them deal with the sticky problem of chewing gum.

The cash will be used to pay for advertising campaigns to encourage people to dispose of gum properly rather than spit it onto the street.

Bristol, Chesterfield, Colchester, Hertsmere, Horsham, Kensington, Lancaster, Leeds, Lewisham and Medway get the Chewing Gum Action Group cash.

Plymouth, Solihull, Stoke on Trent, Trafford and Wigan will also benefit.

The scheme follows three successful pilot projects in Maidstone, Manchester and Preston, which took place last year.

Each of these campaigns have the innovation to educate people in refreshing ways
Ben Bradshaw
The three councils used catchy advertisements, with the message 'thanks for binning your gum when you're done', to raise awareness of the problem.

In Preston, 'gum boards' were put up around the city for people to stick on their used pieces of gum.

Ben Bradshaw, Minister for Environmental Quality, said gum litter is a major problem.

"It's going to be hard work changing people's attitudes and behaviour," he said.

'Hard-line approach'

"However, each of these campaigns have the innovation to educate people in refreshing ways, as well as a hard-line approach to enforcement.

"It's this approach which made last year's pilots a success, and it's this approach which the Chewing Gum Action Group believes will create less gum litter in the first place."

Under the Clean Neighbourhoods and Environment Act 2005, all local authorities have the power to fine people caught dropping gum 50. In April this will rise to 75.

The funding will pay for advertising campaigns to run between May and September this year.




SEE ALSO:
Non-sticky chewing gum possible
08 Feb 06 |  Bristol/Somerset
Campaign to solve sticky problem
16 Sep 05 |  Northern Ireland
Gum boards tackle sticky problem
18 Aug 05 |  Lancashire


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