Fifteen local authorities in England have won funding to help them deal with the sticky problem of chewing gum.
The councils will all run advertising campaigns this summer
The cash will be used to pay for advertising campaigns to encourage people to dispose of gum properly rather than spit it onto the street.
Bristol, Chesterfield, Colchester, Hertsmere, Horsham, Kensington, Lancaster, Leeds, Lewisham and Medway get the Chewing Gum Action Group cash.
Plymouth, Solihull, Stoke on Trent, Trafford and Wigan will also benefit.
The scheme follows three successful pilot projects in Maidstone, Manchester and Preston, which took place last year.
The three councils used catchy advertisements, with the message 'thanks for binning your gum when you're done', to raise awareness of the problem.
In Preston, 'gum boards' were put up around the city for people to stick on their used pieces of gum.
Ben Bradshaw, Minister for Environmental Quality, said gum litter is a major problem.
"It's going to be hard work changing people's attitudes and behaviour," he said.
"However, each of these campaigns have the innovation to educate people in refreshing ways, as well as a hard-line approach to enforcement.
"It's this approach which made last year's pilots a success, and it's this approach which the Chewing Gum Action Group believes will create less gum litter in the first place."
Under the Clean Neighbourhoods and Environment Act 2005, all local authorities have the power to fine people caught dropping gum £50. In April this will rise to £75.
The funding will pay for advertising campaigns to run between May and September this year.