The search is on for a young climate change czar for the east of England to spend a year spreading the word about greenhouse gas emission dangers.
Happisburgh seafront is badly eroded by the sea pounding cliffs
Climate change Minister Elliot Morley has launched the search for nine young people to act as the voices of climate change in each of England's regions.
The East of England produces 10.9% of the UK's greenhouse gas emissions.
Mr Morley said: "If action isn't taken on climate change people in the East face floods and coastal cliff erosion."
As well as the environment the person appointed will look at the effects of the climate on wildlife habitat.
Mr Morley said: "Warmer, drier summers, especially in the east, could lead to the decline of some of our most familiar birds and plants in downlands, hills, the Broads, the Fens and along coasts of Essex, Suffolk and Norfolk."
Tackling the problem
The competition is open to youngsters between the ages of 10 and 16 and the winner will have a number of engagements to attend throughout the year.
Highlight of the "year of office" will be a fact-finding tour to Switzerland to witness the effects of climate change at the Gurschen glacier.
The search for nine young champions is part of the Government's Climate Change Communications initiative - a three-year drive to highlight the threat of climate change and the need for everyone to tackle the problem.
Competition entrants will be required to submit their own communication about climate change in the form of a news report about climate change as a newspaper, web page, video, short film, radio feature or other innovative medium.
Entries must be submitted before 31 March 2006 and they will be judged by a panel of communications and climate change experts.
Details are available from Defra.