More efforts are to be made to maximise the economic potential of one of the country's top visitor attractions.
Communities along the length of the wall are set to benefit
A new management organisation has been set up to oversee world heritage site Hadrian's Wall, which spans the country from Tyneside to Cumbria.
The new organisation - temporarily named Newco - has appointed its first chair in prominent North East businesswoman Ann Green.
She has vowed to bring "long-lasting" benefits to communities along the wall.
She says the wall should be one of the world's must-see visitor attractions.
Ms Green, who lives in Harrogate and is also chair of the Royal Armouries museum, said: "The potential for Hadrian's Wall is enormous.
"It is one of the most historically significant Roman sites in the world.
"Maximising the wall's economic potential will bring real, long-lasting benefits to communities along its length, as well as the north of England as a whole.
"Through effective management of this culturally iconic landmark we can also ensure the wall is preserved for future generations to visit and enjoy."
James Berresford, director of tourism at the Northwest Regional Development Agency (NWDA), said: "We welcome the appointment of Ann Green, a move which marks the beginning of a real step-change in the management, development and protection of this outstanding World Heritage site."
Newco has been tasked with delivering new facilities and improved visitor management at the site.