Three men have won a 320-mile ski race to the magnetic North Pole in nine days - shaving four off the existing record.
Team Hardware.com shaved four days off the current record
Team Hardware.com beat 15 others, including former Royal Marines, to take first place in the Scott Dunn Polar Challenge 2005.
The team were publican Rupert Longsdon, 31, from Cirencester, Rory Sweet, 37, of Sherston, Wiltshire, and 29-year-old Henry Cookson of London.
Mr Cookson said "We are elated and we are pretty shattered."
The crew took on temperatures of minus 50 degrees and had to ward off a polar bear by firing a rifle.
Mr Cookson added: "We did 50 miles during the final stint and have had just four hours sleep in the last two days."
The race organisers said: "They began this challenge as Arctic novices, and after all of their hard work and training, have won the challenge by a significant lead. This achievement is quite simply astounding."
The winning team were hotly pursued by the Commando Joe team, led by Charlie Martell, from Cirencester, during the later stages.