Low-fares airline Flybe launches daily flights to Edinburgh from Norwich International airport on Sunday in the latest expansion of its routes.
The destination follows the beginning of a daily service to Belfast that began in February. Flights to Edinburgh are available from £25 one way.
Flybe will launch a further two routes over the next couple of months to Jersey (7 May) and Glasgow (16 June).
Flybe aims to handle 300,000 passengers in its first year.
The airline will provide thousands of seats throughout 2005, and said it would be ruthless in its pricing to beat off the competition.
Mike Rutter, sales director of Flybe, said more destinations were planned.