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Last Updated: Tuesday, 25 October 2005, 18:06 GMT 19:06 UK
East is vying for Olympics growth
Two campaigning business groups in the East are going head-to-head in a battle for expansion on the heels of London's successful bid for the 2012 Olympics.

Peterborough and Milton Keynes have launched similar campaigns hoping to attract some of the investment expected in the run-up to the Olympics.

Peterborough is already targeting companies in London's East End that may lose land as new facilities are built.

Now Milton Keynes has launched a similar 1.6m initiative.

Vibrant atmosphere

Both cities have boomed in the past 20 years as businesses from all over the country moved in and both know that they need to keep attracting new investment if that growth is to continue.

Grant Seeley, who is heading the Milton Keynes initiative, is so confident of growth he is saying they will be choosy about which businesses they will work with in the new city.

Mr Seeley is the director of investment with the Invest Milton Keynes team, part of the Milton Keynes Partnership.

He said any companies wanting to invest in the new city would need to fit in to the area's vibrant atmosphere.

The campaign will help generate a projected 70,000 jobs over the next 30 years to support the Deputy Prime Minister's planned growth for the area.

Benefits highlighted

"The key objective is to build pride of place, boosting awareness and understanding of the investment opportunities Milton Keynes has to offer," he said.

Peterborough Urban Regeneration Company is sending postcards to about 300 businesses which will have to move to make way for the sports facilities.

The postcards highlight the benefits of Peterborough.

Peterborough URC chief executive Patrick O'Leary said: "We hope the message that Peterborough wants these businesses and is willing to help them move comes through as a very serious proposition.

"The postcards will make the point that Peterborough has much lower commercial and residential property prices than London and offers a better lifestyle, yet is less than an hour away."

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