Company taps into bottled water

The bottles of tap water have been given to various outlets

Tap water is being bottled by a water company in the north-east of England to help promote its health benefits.

Northumbrian Water has given the bottles free to a variety of outlets throughout the region.

The 500ml bottles have proved so popular that another bottling order has been placed.

The product is described as 'still table water' and is branded under the label of '97', reflecting the 97 tests the water goes through.

This includes treatment from the raw material to the final product to the firm's 2.6 million customers.

The refillable 500ml bottles contain a quarter of the daily amount of water recommended for people to drink.

Around 70 different outlets have been supplied with the bottles, including fun run organiser, rambling groups, council events, schools and sporting tournaments.

Alistair Baker, Northumbrian Water's communications manager, said: "Putting it in bottles gives us the opportunity to share our splendid product in a convenient way for people to drink in any location - both indoors or out.

"It also helps us to promote the serious message of the importance of drinking enough water for a healthy life."