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Last Updated: Tuesday, 8 June, 2004, 23:57 GMT 00:57 UK
Underwear ad's placing criticised
Sloggi advert
Sloggi say the advert was not meant to cause offence
An advert for women's underwear has been criticised after it was put up on billboards near two mosques.

The poster, for Wiltshire-based company Sloggi, shows four women wearing only G-strings and high heels, alongside the slogan "It's string time".

But complaints were made after the image was put up next to mosques in Leeds and Bury, Greater Manchester.

The Advertising Standards Authority (ASA) received two complaints but ruled it was not meant to cause offence.

The ASA said the "nakedness shown in the poster" could offend Muslims if placed near a mosque or a place of worship.

It is certainly not our intention to offend
Triumph International, which owns the Sloggi brand, claimed it told its contractors to avoid using poster sites near mosques.

The company was told by the ASA to "take more care with the placing of similar posters" in future.

A spokeswoman for Sloggi told BBC News Online the posters have been taken down.

""We are very sensitive to the way in which we buy outdoor advertising in order to limit any offence the advertising may cause.

"It is certainly not our intention to offend.

"In the very rare instance that the position of a poster has caused distress, we have removed it immediately."


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