A computer game showing a cartoon boy being killed by overhead power cables, is being sent to primary schools.
The game highlights the dangers of power lines
Northern Electric Distribution (NEDL) says it wants to reduce the number of children who play near pylons.
The role-play-style game shows the cartoon character being burned alive if players make the wrong moves.
It is aimed at 8-11 year olds and also shows the potential dangers of electricity substations and vandalised streetlights.
The CD game was developed by North Yorkshire firm York Multimedia Network and is being sent to primary schools across the North East.
The game, called Crucial Crew Interactive, has been created with the help of the police, fire and ambulance services.
Ann Walker, public safety adviser for NEDL, said: "We are always looking for new and fun ways to educate young people about the potential dangers of electricity and Crucial Crew Interactive really fits the bill."