Ambitious plans to put Hadrian's Wall on the worldwide list of 'must-see' tourists sites have been published.
The wall runs from the west of Cumbria to Wallsend
The proposals are for £56m to be invested that could increase visitor numbers to more than one million and spending by 72% over six years.
It follows an independent year-long study into how the region could make the most of the Roman site.
The bodies behind the study say such a project would create hundreds of jobs and protect others.
The study was led by the North West Regional Development Agency and One NorthEast.
It was an economic survey of the wall to date and what its potential is to boost visitor numbers and spending in the North East and Cumbria.
One NorthEast chief executive Alan Clarke said: "The vision is to move Hadrian's Wall from a northern 'ought to see' to a global 'must see, stay and return for more' which is an ambitious goal and the work starts now in identifying how this can be supported."
Proposals set out in the study include a story centre and transport hub in Haltwhistle, upgrades of sites along the wall and improvements to the Hadrian's Wall national trail and cycle paths.
Talks will now go on to see what funding might be available to take the proposals forward.
The report also assessed the environmental and conservation needs of the wall and how they can be balanced against an increase in numbers.
The study has involved international leisure consultants, environmental planners, transport specialists, marketing professionals and archaeologists.