[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated:  Monday, 31 March, 2003, 06:31 GMT 07:31 UK
Spy comedy to promote London
Johnny English
Rowan Atkinson and Natalie Imbruglia star in Johnny English
Comedian Rowan Atkinson's new film about a suave, slick yet accident-prone secret agent is being used by tourist chiefs to lure more overseas visitors to London.

The newly-created VisitBritain organisation, which replaces the British Tourist Authority and the English Tourism Council, has produced a map in four languages to accompany the film Johnny English.

A number of top tourist locations including the Tower of London and Westminster Abbey feature in the new spy comedy which gets its world premiere this week.

The map tells visitors what they can see and do in London and in the rest of Britain.

VisitBritain's Seren Welch said: "We are already aware of the pulling power of film and TV in attracting visitors to a destination, with the massive success of our movie maps, including the runaway success of the Harry Potter - Discovering the Magic of Britain campaign."

She added: "Johnny English offers us another great opportunity to promote Britain overseas as it showcases many of London's landmark attractions and iconic imagery that will be instantly recognisable to cinema audiences abroad.

"With an estimated 20% visitors coming to Britain because of something they've seen in a movie or on TV, this film with Rowan Atkinson's unique and highly watchable brand of humour will draw worldwide attention."




SEE ALSO:
Williams records spy spoof theme
28 Mar 03  |  Entertainment
15m to help London's tourism
25 Mar 03  |  England
Work starts on 5.7m film studio
19 Jul 02  |  Entertainment
Imbruglia makes spy spoof debut
05 Apr 02  |  Entertainment


INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific