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Last Updated:  Monday, 31 March, 2003, 06:31 GMT 07:31 UK
Spy comedy to promote London
Johnny English
Rowan Atkinson and Natalie Imbruglia star in Johnny English
Comedian Rowan Atkinson's new film about a suave, slick yet accident-prone secret agent is being used by tourist chiefs to lure more overseas visitors to London.

The newly-created VisitBritain organisation, which replaces the British Tourist Authority and the English Tourism Council, has produced a map in four languages to accompany the film Johnny English.

A number of top tourist locations including the Tower of London and Westminster Abbey feature in the new spy comedy which gets its world premiere this week.

The map tells visitors what they can see and do in London and in the rest of Britain.

VisitBritain's Seren Welch said: "We are already aware of the pulling power of film and TV in attracting visitors to a destination, with the massive success of our movie maps, including the runaway success of the Harry Potter - Discovering the Magic of Britain campaign."

She added: "Johnny English offers us another great opportunity to promote Britain overseas as it showcases many of London's landmark attractions and iconic imagery that will be instantly recognisable to cinema audiences abroad.

"With an estimated 20% visitors coming to Britain because of something they've seen in a movie or on TV, this film with Rowan Atkinson's unique and highly watchable brand of humour will draw worldwide attention."

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