A sex superstore, claimed to be Europe's largest, has opened its doors in Rotherham.
The store is believed to be the second biggest in the world
Pulse and Cocktails covers 7,000-square-feet and stocks 8,000 products from novelty toys to specialist clothing and lingerie.
The shop, in Canklow Meadows Industrial Estate, even has a water fountain inside.
Company director Graham Kidd believes the store is the second biggest in the world - 3,000 square-feet behind the Hustler store in California.
Mr Kidd describes the store as an "upmarket erotic theme park" and said: "We've been extremely happy with business so far and we've been very busy.
"We buy in stock from around the world and have 3,000 items of lingerie alone."
The store cost £250,000 to fit out with a smaller city centre version planned to open in Vicar Lane, Leeds, in five weeks.