Sexy superstore open for business

Sexy superstore open for business

The store is believed to be the second biggest in the world

A sex superstore, claimed to be Europe's largest, has opened its doors in Rotherham.

Pulse and Cocktails covers 7,000-square-feet and stocks 8,000 products from novelty toys to specialist clothing and lingerie.

The shop, in Canklow Meadows Industrial Estate, even has a water fountain inside.

Company director Graham Kidd believes the store is the second biggest in the world - 3,000 square-feet behind the Hustler store in California.

Mr Kidd describes the store as an "upmarket erotic theme park" and said: "We've been extremely happy with business so far and we've been very busy.

"We buy in stock from around the world and have 3,000 items of lingerie alone."

The store cost £250,000 to fit out with a smaller city centre version planned to open in Vicar Lane, Leeds, in five weeks.